As we delve into our social media networks, like Instagram, Twitter, and Tumblr, it seems that hashtags – or little words and phrases preceded by the # symbol – are permeating everything in our feeds. This cryptic little symbol can actually make it easy to categorize posts and search for similar content, but more and more people seem to be using it outside of that purpose, which creates confusion about this practice as a whole.
Unlike many internet crazes, the emergence of the hashtag can actually be traced to its very first Tweet. Back in August 2007, Chris Messena, a former Google employee, wrote on Twitter: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” Granted, this single tweet didn’t revolutionize how we navigate social media all at once, it eventually did catch on. When used appropriately, they can gain much exposure for your business or things that interest you most. [Read more…]